Daily Paper; Bevel
This weekend, fashion designer Aurora James gave big businesses and consumers an actionable way to support the Black community: The 15 Percent Pledge. The idea is simple—black people make up 15% of the U.S. population and the ask is for major retailers to pledge 15% of their shelf space to black-owned businesses. It's an important step in visibility and action. Raising up black-owned brands is one way for retailers to promote allyship—and provides an important call out for consumers to reconsider where they are spending.
If you're looking to support the black community, consider starting with your clothes and grooming goods. These are the kind of daily changes you can make to invest in values and movements that matter to you. Getting a new T-shirt from a black-owned brand is a small, but important, step in elevating systemically oppressed voices and companies.
Look to Daily Paper and Wales Bonner for bright, statement-making shirts; Bevel for high-quality shaving supplies; Sankofa for workout gear; and Renowned L.A. and The Good Company for T-shirts, printed button-fronts, and everything in between. Whatever your style, there is a black-owned clothing and grooming brand making it and making it well. Here are 29 black-owned businesses worth your hard-earned dollars and year-round support.
A-Cold-Wall* is a streetwear brand founded on bringing attention to racial disparities. Right now, the brand is focusing on raising money for Black Lives Matter.
Daily Paper is a beautiful amalgamation of African culture mixed with music, art, and fashion. The result? The tie-dye tees and printed shirts are emblematic of that mix.
Darryl Brown's background is in steelwork and the railroad, and he brings that utility into his cool, durable designs.
Diop is all about cultural education. The Diaspora-inspired streetwear comes from the designer's family background in Nigeria. The bold fabrics take inspiration right from his mom's sourcing of Ankara fabric in West Africa.
Folklore is an online concept store that brings together all types of clothes and accessories from all sorts of brands. Its mission is sourcing items made locally by artisans in South Africa, Nigeria, Ghana, and beyond.
You might know Heron Preston from his collaborations with places like Carhartt, Off-White, Nike, and NASA. The work and streetwear aesthetic is a leader of the trend.
Johnny Nelson makes extremely cool handmade jewelry for men and women. Among our favorites? A Martin Luther King Jr. pendant.
Public School was founded in Urban Design—the more specific term for utilitarian clothing. The founders have been incorporating social consciousness into the design and production of the clothes since its inception in 2008.
Pyer Moss has been a favorite at Men's Fashion Week in New York City for the past few years because of its statement-making pieces and overt social stances.
Rebels to Dons
Joshua Joseph's clothing, Rebels to Dons, is a thoughtful, strategic approach to blending cultural concepts and style.
Renowned L.A. makes the kind of style pieces that revamp your entire wardrobe. Take the yellow tie-dye bomber jacket with a link chain, for example. There simply is nothing else like it out there.
Sankofa Athletics was founded in 2019 as an athletic brand focused on activism and bringing African-inspired clothes and messaging into the athletic space.
Telfar is a unisex brand that is cool in every way of the word. The brand makes bags, T-shirts, and accessories that are all about touching on cultural awareness through fashion.
The Good Company
The Good Company, based in NYC, is all about feel-good clothes that have something to say. The graphic tees are one of its best-known pieces.
Grace Wales Bonner is an absolute master at blending bodies of inspiration. Her clothing line, Wales Bonner, takes both a European and Afro-Atlantic approach to luxury clothing.
Cosmetic chemist Ron Robinson used his decades of product formulation experience to create this Vitamin-C packed product line that work to make your skin brighter and protected. Right now there are only three products, but boy do they work.
Beneath Your Mask
These skin and hair care products are based in natural and non-toxic ingredients. We’re especially fond of the Illuminate Clarifying Face Mask, which leaves your mug looking like new.
Bevel was created to address the specific problems men of color face while shaving—ingrown hairs being chief among them. The brand has now expanded into skincare and trimmers in order to help all men be the best groomed they can be.
This Men’s Health Grooming Award winning brand has an extensive range of hair care products to address any issue you could possibly have. Everything from shampoos to scalp scrubs help your hair live its best life.
Chloe + Chad
This Brooklyn-based brand started in the founder Aisha kitchen, where she would cook up natural, organic skincare products after work. Now they have a face, body, bath, and even home collection all focused on gently soothing skin.
Klur was founded by an esthetician who wanted to bring effective skincare with minimal ingredients to all skin types and tones. The range of skincare products like serums and face cleansers focus on strengthening and rebuilding skin through natural ingredients.
Co-founded and fronted by Queer Eye’s Karamo Brown, this Men’s Health Grooming Award winning company has one mission: to help bald men protect and care for their heads, whether they’re bald by choice or not. Think of it as (very necessary) skincare for your scalp.
What started in Harlem 20 years ago as a soap company rooted in the ancient ingredients African Black Soap and Shea Butter has now grown into an in-demand hair and body care company. We’re most partial to the original African Black Soap, which has a unique and unforgettable smell (and won’t dry out your skin).
Organic Bath Co.
These unisex bath and face products prove that soaps don’t have to be harsh to get the job done. The hand soaps and body washes are standouts, which help you get clean without drying out your skin.
The hair and body products in this line use natural, organic, food-grade ingredients—something the husband and wife founders care deeply about. They even have a specific line of men’s products like a beard detangler.
Plant Apothecary uses only organic essential oils and botanicals to create their line of skin and body care products. We especially love the Wakey Wakey body wash, which contains rosemary and lemongrass to help you wake up better during your morning shower.
When Calvin Quallis founded Scotch Porter, it was even more taboo for men to talk about taking care of themselves. The affordable line of male-focused products has everything from beard to face products that are specifically designed for all men.
Hairstylist Maya Smith founded The Doux to address the specific needs of different hair textures. The products focus on not only caring for textured and curly hair, but helping it stay protected as well.
The Mane Choice
Products that are specifically formulated to clean and care for textured hair are one thing, but The Mane Choice is also focused on helping hair grow better. The men’s products pull double duty on your head and your beard.