| Hello, I'm your der (get child) a digital hobby, like to talk about current affairs hot, digging cost-effective things of the house, der friends point a concern bla!
Some time ago, Dong Mingzhu and put hard words!
In the annual general meeting of Gree Electric, Auntie Dong said straight - we Gree cell phone is not worse than Apple, a time was a lot of netizens diss.
Laughing, but der still can't help but laugh at Auntie Dong's original words.
"We Gree cell phone is the world's first, I am not talking about sales first, but the least I can do is to give consumers the promise: my Gree cell phone quality can be said to be the first, we do not do worse than Apple!
It turns out that Auntie Dong said the quality and Apple can be compared to the first, but also thought to really hang Apple iPhone 13 it.
In fact, Gree, a national brand led by Auntie Dong to success, indeed, many people admire, but once mentioned Auntie Dong make cell phones, it is a well-known joke.
So today der will talk to you about why Auntie Dong built the phone and has been ridiculed and never stopped?
Starting a little high, a little expensive
In a public speech in 2015, Dong Mingzhu suddenly announced at the end of an interactive exchange that the first generation of GREE phones had been made and were still being used by themselves.
This news out, you can say scared everyone! To know from Auntie Dong said to build a cell phone to do it has been on hand to use, just over two months past.
I thought Auntie Dong could take advantage of this machine to show a wave of Gree's strength, but I did not expect the reality to hit her hard, because the price of the Gree phone 1699 yuan is really a deterrent.
der knows that everyone has no idea about the price of 1699 yuan, so first show you the configuration of the phone: Qualcomm Snapdragon 410, 1 + 8GB storage combination, with a 5-inch screen with a resolution of 1280 * 720, equipped with Android 4.4 system.
Look at the Redmi 2A with similar configuration next door, they are also sold for 599 yuan, and the face is much better than yours!
What is more embarrassing is that Xiaomi's digital flagship is still from 1999 yuan, with a price close to the flagship, buy Redmi 2A is also enough to use the configuration, it can be said that there is no contrast without harm.
Although the first generation of GREE cell phone was laughed at by everyone, but our Aunt Dong is still confident, feel that they have not failed, it is estimated that their own cell phone positioning is too low-end, and do not spare the pot of money, right?
So this year, Dong Mingzhu to "explode iPhone 6S" as the goal, the vast launch of the second generation of GREE cell phone.
Compared to the first generation of cell phones, this GREE cell phone not only with Qualcomm Snapdragon 820 processor, 4 + 64GB storage combination, but also with a 6-inch 2K resolution screen, the paper parameters directly strong several levels, and the appearance is also high up.
But a look at the price, everyone froze again - 3599 yuan.
You know that at that time, in addition to the Apple iPhone, the main high-end business Huawei Mate8 to dare to sell this price.
Naturally, everyone dissed Auntie Dong again, not quite understanding why Gree dares to price so.
However, Auntie Dong's temper we all understand, the positive stand out diss back: Gree to position high-end like Apple, but do not want to play price war like Xiaomi, so the price is high.
Good guys, dare ask Auntie Dong to sell cell phones as selling air conditioners, a penny a penny, want to let everyone buy peace of mind! Besides, Apple is not much of a breakthrough, why can't I sell so expensive?
The result is as cool as the wind blowing from the air conditioner.
Auntie Dong, who has suffered two losses, still does not believe in evil, so in 2019 and launched the third generation of GREE phones.
It is interesting to note that the third generation of GREE cell phone is still using the Qualcomm Snapdragon 821 processor from 2016, and also changed a dominant name "color world", but the price of 3200 yuan is still my own way, not to put the digital flagship Xiaomi 9 priced at 2999 yuan in the eye.
In der eyes, this is estimated to be Gree's previous hard-to-produce phone, although over the top, but our Aunt Dong hard to release it. As a result, people will once again laugh at Gree cell phone, did not expect to laugh, this phone in December 2020 directly discontinued.
Later, we thought that Auntie Dong was tortured by reality for so many years, should be beaten awake no longer do cell phones, I did not expect that Auntie Dong had to bar with the phone.
In 2020, GREE cell phone secretly changed its name to "Dasong" and launched its first 5G phone, GREE Dasong G5, to make a comeback in the wind of 5G.
However Qualcomm Snapdragon 765G processor, 6+128GB storage combination, 6.81-inch LCD dugout screen, priced from 2699 yuan. Face next door Redmi K30 Supreme Memorial Edition ...... Not only are all aspects of the G5 hanging to beat the GREE Dasong, and the price is also as long as 1999 yuan, do not know whether the opponent began to lie flat or GREE stand too high?
And now, GREE has launched the latest Dasong G7, the configuration is still with last year's mainstream Qualcomm Snapdragon 870 processor, the cheapest 2959 yuan price is still unacceptable, no wonder no one asked for it.
But one thing for sure is that the quality should be as good as Auntie Dong said, after all, with the same type of Meizu 18 Wentai public mold OEM, so the appearance of the G7 GREE Dasong can not be said to resemble the Meizu 18X, that is simply the same as a hair.
See here, it is estimated that many partners curious der why did not say the sales of GREE cell phone?
It's not that I don't want to talk about it, because it's meaningless to talk about a single machine, someone has counted the sales of each GREE cell phone, as of now the cumulative sales of all models of GREE cell phones on sale is about 38,000 units (the official did not announce the exact sales), and Apple a quarter of three months more than 50 million units, no wonder it also dares to call Apple in terms of quality.
The whole live constantly, the thunder is loud and the rain is small
If the low with high price of the Gree cell phone is much disliked, then Dong Mingzhu a sentence to hit the face of the harsh words can be described as a snicker.
From the CCTV 2013 annual economic figures award ceremony, Dong Mingzhu and Lei Jun set the "1 billion bet" to start, our aunt Dong that open character and powerful aura, can be said to say a large number of bold words, but always take the corresponding achievements to block everyone's mouth.
In 2015, Dong Mingzhu just started to do cell phones have been under the harsh words: I want to do cell phones, minutes, too easy! Do cell phones will definitely exceed millet!
Not only that, Dong Mingzhu also said that Gree cell phones do not need hunger marketing like Xiaomi, but to win by quality, with an innovative, artisanal spirit to make a quality phone, three years without replacement!
The mouth is easy, but the reality is hard on Auntie Dong's face. Although less than 2 months on their own with the first generation of GREE cell phone, the speed of the machine can be, but only and then Xiaomi's Redmi 2A five to five, even the appearance is not as good as others.
Auntie Dong for the first time do not know much about cell phones, we can understand, but this person is still so not modest, loaded up, which makes to many people do not understand.
Because the face of everyone's questioning, Dong Mingzhu not only feel that they have not failed, but also honey confidence: for Gree, 50 million or a billion is not a problem, it seems to be hard to just make the phone to.
The second generation of GREE cell phone, in the eyes of Auntie Dong seems to be very satisfied, but the result is the same "street".
However, Dong Mingzhu also vowed at the time to expose the sales of the second generation of GREE cell phones: less than a month after the release, there have been 350,000 orders, production capacity simply can not keep up.
What I did not expect is that Auntie Dong said GREE cell phone sales, while doing activities on the occasion of New Year's Day, if you buy GREE two generation cell phone can take a photo with Auntie Dong. But we know all understand, although the above is written with the opportunity, but can be 100% sure that, as long as you buy the phone, 100% can take a picture with Auntie Dong, the reason you guess!
At this point GREE cell phone Auntie Dong is estimated to be very puzzled, their own cell phones obviously quality bar, but how do people do not buy it?
But in der view, people Lao Luo do cell phones, in addition to rely on industrial design, the first thing is to learn from Steve Jobs to do their own core operating system, adhere to the anthropomorphism does not waver, people succeeded. And GREE cell phone seems to be in addition to mediocre or mediocre, that ironically can not get other cell phones!
Auntie Dong also seems to have discovered this, so riding on the rise of Huawei Kirin chip, riding on the wind of "making domestic chips" began her dream of building a core.
In 2017, Dong Mingzhu said: GREE chip will become the main goal of future development, and then said it would invest 50 billion to build chips.
At this point everyone laughed again, obviously Gree does not know anything, more do not know the "chip" also want to get together to build a chip, this is not bullshit? But Auntie Dong is still full of confidence: Gree R & D chip does not need state funding, alone with their own assets can also support chip research and development, the first year to invest 10 billion, the second year to invest another 10 billion, the third year to invest 30 billion, a total of 50 billion investment there is no reason not to do the chip?
However, almost four years from 2017, GREE's chip is still a mystery. In the face of everyone's questions, Dong Mingzhu also said: I should say in doing it.
From this tone is not difficult to see, Auntie Dong finally found out how difficult it is to do chips, right?
Originally, we also took it as a joke, but I did not expect that in 2021, Gree's self-developed domestic chip - 32-bit MCU micro-control unit chip into mass production, and has been put into use, with an annual output of up to 10 million pieces, is really rising?
So some people went to dig a little material, found that although Gree is the chip made, but only designed a chip, not their own, and still MCU chip, this chip is not as difficult as cell phones, computers, such chips, so Auntie Dong said to spend 50 billion and several years just to make a MCU chip, it is a bit like a hundred years of pine to do wood burning - big material, small use.
But it is not useless, the MCU chip's high performance, low power consumption, placed on top of the air conditioner just right, to a certain extent, to enhance the competitiveness of Gree's air conditioners.
You say the machine can not, no technical breakthrough even if it, I did not expect Auntie Dong also gave everyone a whole job - GREE cell phone boot screen must be my picture! The reason is simple, Auntie Dong as the founder of Gree cell phone, want to be responsible for consumers.
Originally GREE cell phone is less people buy, the results of the Dong Aunt whole so a play, who still dare to buy?
Money smashed, face also do not want, but the consumers still do not buy ah! In the face of this dismal sales data, Auntie Dong actually began to take their own people "down", a good point is to let the staff to have confidence in their own products, a bad point is to choose "self-production and self-sales" way to digest these GREE cell phones.
Since 2017, GREE cell phones have been included as one of the prizes for employees' year-end awards, and even employees have revealed that they must use GREE cell phones to come back to work after the holidays, otherwise they can't even enter the company entrance.
If it is their own employees okay to understand, but the purchase of Gree air conditioning suppliers are also "bundled sales" way to buy Gree cell phone. If you don't use Gree cell phone, you can't log into the system normally to receive work orders.
The official answer of Gree to the employees and suppliers is definitely that they are not forced to buy it, it is just a mutually beneficial cooperation. But our Auntie Dong the honest man, directly not pretend, domineering answer to the staff: you are my employees have what reason not to use my phone, you have no confidence in their own products, what makes the market recognition?
So much so that now Gree cell phone sold the best channel, not Gree Mall, not Auntie Dong's small store, but the small yellow fish.
der has a friend who often comes to ask if any of his friends want to buy a senior citizen machine, he has several GREE cell phones can be used for the elderly, the quality of the bar, if you want to 30% off to sell you ......
Persevere and you will be rewarded
In the blink of an eye, GREE has been making cell phones for seven years and has launched five cell phones, which can basically be described as a cycle of constant mendacity and facepalming.
But you laugh to you laugh, Auntie Dong has always believed that the Gree cell phone has not failed, and also that doing cell phones can bring many technical extensions, as long as they have been adhering to independent research and development, success is only a matter of time.
In fact, der wondered why, even though it is much cursed, sales are still scarce, Auntie Dong still insisted to do Gree cell phone?
Until I found out that the answer had actually been in the opening screen of Gree's cell phone - we only cared about looking at Auntie Dong's photo, but ignored the paragraph of greeting to consumers below the photo "This is one of the first cell phones launched after Gree crossed into the global top 500, which can not only have interpersonal communication, but also open the door of Gree's 'intelligent and environmental friendly home'.
For the smart home, Dong Mingzhu is still quite visionary, as early as in GREE's annual report in 2014, Auntie Dong wants to grab the first smart home entrance and make a platform.
One of the key points to achieve the smart home platform, it was then "the upcoming GREE cell phone".
I don't know if it's the wrong direction, but compared to the smart home platform on the software level, Auntie Dong seems to be more paranoid about the hardware GREE cell phone.
On the contrary, the United States and Haier, which were scolded by Auntie Dong next door, are not too obsessed with using their own hardware with software to achieve the building of smart home platform, from attachment to ready-made platforms, and then to their own App on the line, the remaining energy to diversify the products, but step by step to seize a place in the smart home.
On the contrary, Gree, a huge investment to do cell phones, chips, car ...... Not to mention whether the platform is built up, the most basic electrical appliances are not well done product diversification, not to mention the share of domestic smart home appliances, more than half of the income all rely on air conditioning.
Will it pay off to stick with this and really take the smart home by your phone?
Finally, cell phones are not like air conditioners, so 10 years not to change, the speed of technology iteration can be said to be much faster than home appliances, if only with the quality of this perception is not a great point to compete, Gree cell phones will only become increasingly difficult.
Sometimes der always think, if Gree in the initial occasion of doing cell phones, choose to do just a "cell phone remote control", the main focus of the market below 1,000 yuan, not only in line with the current configuration of Gree can not keep up, but also to make up for the high price, when it will be another scenario?