Technology

Android can't learn from Apple's advanced feel

Have you ever wondered why the iPhone change a front camera, change a charging port, or even improve the battery capacity can be so many people's attention?! You should know that Android has already launched the first hole-punch screen phone (Samsung Galaxy A8s) as early as 2018, and many features and performance Android camp have played badly, but relaunched on Apple, the feeling is completely different. It is undeniable that the Apple brand has basically become synonymous with high-end, and the two have a strong correlation, especially in the field of cell phones, Apple firmly occupies most of the high-end market share of the entire industry. So, where is Apple's premium in the end? Why is it so difficult for the Android camp to catch up with Apple even though they are working so hard?

Android can't learn from Apple's advanced feel

Android can't learn from Apple's advanced feeling where the bottom is reflected

01 Can tell a story

Any great company in this world comes with a lot of intriguing brand stories, whether it's Coca-Cola or Rockefeller (the oil company). Apple, from the era of Steve Jobs, has brought you a number of fascinating stories, from Steve Jobs' personal experience to the original intention and philosophy of Apple's product development, Apple conveys its brand concept and Apple philosophy through a vivid story.

Android can't learn from Apple's advanced feel

In retrospect, look at the launch of Android phones, without exception, in the form of copying the classic Apple launch form, and even many details are directly copied, but similar to the Apple founder story and brand story Android camp almost no one to tell. This has led to a large gap in the levels in which the two sides are located. Android camp no matter how the launch form learn to copy Apple, but they just stay at the product level, while the more advanced brand form is supposed to instill product ideas to users.

02 Sense of identity

With the good foundation laid by the previous owners of Joe, Apple's brand concept and the Apple brand are deeply rooted. Even if Joe is no longer, consumers and peers still identify with Apple products, even if there are a lot of fruit black, but the more fierce the scolding, the better the sales, which is also an indisputable fact, this is the brand identity. Every year, Android flagship new products must be compared to the iPhone, and is no doubt the crushing victory, the mouth said the iPhone can not, but behind the scenes are copying copy copy copy (four bezels, three camera lens, graphene heat dissipation (first carried by the iPhone4), the camera interface, does not come with headphones / charger). It can be said that every time Apple launches a new product more or less will be used by peers to learn from.

Android can't learn from Apple's advanced feel

03 Sense of value

The value of the matter, it should be the pricing of the product, but a more in-depth extension should be the value of the product, to meet the user's needs, but also bring more product value extension, which is the difference between Apple products and other similar products. Whether you are just starting out, or out of the sale, Apple's product value retention rate is still quite high, and around the Apple product Apple ecology and store activities such as the genius bar, can give users 1 + 1 > 2 value, which is also difficult to give other brands, you may learn the store decoration style and display of goods, but a deeper sense of value and service is difficult to imitate.

Android can't learn from Apple's advanced feel

04 Sense of Experience

Apple from the era of Steve Jobs has rarely advertised product specifications, in addition to the core parameters, Apple more in the emphasis on the "user experience", they will not say that we can play "Original God" to join the large area cooling system, in order to feel the experience of the iPhone screen using four bezel design, to be honest Apple actually The Apple is actually a heap of material mania, but they are only the point of the external publicity to tell you straightforward how to use. Instead of emphasizing what kind of hardware was used, how many how many run scores were improved, and even less will be jointly tuned with other manufacturers for certain features or performance. Apple's product philosophy is all about the user experience.

Android can't learn from Apple's advanced feel

05 Written at the end

There is no denying that Apple's products are still not perfect even now, and there are even many criticized fatal flaws, such as the iPhone's weak signal and no fast charging; Apple Watch's one-day battery life; iPad's blurred productivity positioning; Macbook's poor gameplay; AirPods white water sound quality and other problems still exist, but its various product lines are still highly relevant in their own field and a sense of seniority.

Android can't learn from Apple's advanced feel

The progress of the Android camp in the past few years is obvious to all, but to this day is still far from Apple, Android phone manufacturers are still talking about the product chat ecological time, Apple has played the environmental protection and personal privacy. And it is known that Apple's strongest is the control of the supply chain, Samsung's proprietary screen, TSMC's proprietary advanced process chip, Sony's custom CMOS, self-research A series processor and iOS/iPadOS/MacOS system, although the same are assembled goods, whether Apple or Android, who can bring a better experience of using water to really win the favor of consumers.