She usually is seen soaking up the sun in bikinis in the hottest destinations all over the world.
And Ashley James worked her fantastic figure the best she could when she joined a slew of glamorous stars at Emily Atack's InTheStyle clothing launch on Thursday.
The reality star, 31, slid her incredible curves into a figure-hugging knitted dress which clung to every inch of her shape.
Windswept, the London-based DJ was quick to fuss over her corkscrew curls to ensure she looked just as glam as her arrival.
Ashley was the epitome of feminine style when she tottered out in her mountainous heels in the same pastel shade of pink as her dress.
Pink lipstick and eye shadow complemented her overall chic look as she made her presence known among the reality stars at the bash.
She's so stylish: Ashley was the epitome of feminine style when she tottered out in her mountainous heels in the same pastel shade of pink as her dress
Mixing up her look, the former Made In Chelsea star layered up with a baby blue jacket and she toted a little hot pink handbag.
The Instagram sensation, who boasts of 197k followers, accentuated her hourglass shape by popping her hip and placing her hand on her lower back.
Ashley didn't let her Good Morning Britain appearance on the following day stop her from partying the night away.
Chic: Mixing up her look, the former Made In Chelsea star layered up with a baby blue jacket and she toted a little hot pink handbag
The blonde bombshell went all out there to support her friend's new clothing range at the boozy affair with the stars.
She wrote on social media of her evening: 'Had to pop to support my friend @emilyatackofficial at her @inthestyle clothing launch.
'I don’t need to tell you how awesome she is because you all got to see her shine in the jungle. Proud doesn’t cut it.'
On the scene! Ashley didn't let her Good Morning Britain appearance on the following day stop her from partying the night away
However, Ashley admitted she struggled to get to sleep when she got home so she booked a massage at 2am to help her wind down in the early hours.
She revealed: 'I booked this massage at 2am because I couldn’t sleep because of neck and back pain.'
Ashley debated about Barbie products with Love Island's Montana Brown during Thursday's Good Morning Britain.
