Google has announced that the company will be buying wearables company Fitbit for a whopping 2.1 billion USD. While it may sound like a lot of money, it’s a drop in the ocean for a company such as Google, and this acquisition actually makes perfect sense.
In a blogpost announcing the news, Rick Osterloh, Senior Vice President of Devices & Services for Google said that the acquisition is an opportunity for the company to invest even more in Wear OS as well as introduce Made by Google wearable devices into the market.
Google has been struggling to really break into the wearables market for the longest time. It’s safe to say that their Wear OS platform is flopping and in desperate need of a revamp. This is where Fitbit would fit in perfectly.
Google has always had the software end of pretty much everything locked down, and with what Fitbit can bring to the table in terms of hardware, Google now has a very solid foundation to build the future of Android-integrated wearables.
Could this be the start of something great for Google? We sure think so.