After Huawei sold Glory, the early Glory brand was still affected to some extent, due to the new organizational structure everything had to start over, resulting in Glory releasing new machines very infrequently at first, but by the second half of 2021, the situation changed for the better.
From the second half of 2021, Glory accelerated the release of new machines, launched a number of high-profile products, market share also ushered in rapid growth, the second quarter of this year, Glory in the domestic market share has reached 19%, ranking second, an 88% year-on-year increase.
The reason for the rapid return of glory is because of the help of Huawei, although glory has been stripped from the Huawei camp, but relying on Huawei's popularity and offline channel layout, glory cell phone achieved good results.
But to the third quarter of this year, the situation has begun to change, the rhythm of the release of new machines glory obviously slowed down a lot, and cause glory to slow down the release of new machines for only one reason, is that Huawei cell phones began to come back.
Previously Yu Chengdong has made it clear that the supply of cell phones last year was very difficult, but this year the supply of Huawei phones has been greatly improved, so this year Huawei phones began to come back, everyone who wants to buy Huawei products can buy it.
Just recently Huawei Mate 50 series flagship also officially debuted, not only took the supply of Qualcomm's latest Snapdragon 8+, but also premiered Beidou satellite communication technology, which can send signals to the outside world through satellite communication in places without signal coverage.
Huawei also launched its own Huawei imaging brand XMAGE after not working with Leica, and the Mate 50 series is the first model to support Super Light Variable XMAGE imaging, with a 50-megapixel main camera that supports 10 stops of variable aperture, adjustable from f1.4 to f4.0.
There is also the addition of Hongmeng OS 3, a new system that also brings the Huawei cell phone experience to a whole new level. It is with so many advantages that Huawei cell phones have also returned to the mainstream camp.
It can be seen that Huawei cell phones have started to come back, not only the flagship phone performance eye-catching, but also in the low-end market in the full coverage, the launch of the Enjoy 50 series, nova10 series and other products, although they are 4G phones, but users have gradually adapted to the pace.
According to third-party agencies' estimates, Huawei's cell phone shipments are expected to reach 30 million units this year, while the first half of Huawei's cell phone shipments were less than 11 million units, meaning at least 19 million units in the second half of the year.
Huawei cell phone full return, the most injured is not Xiaomi OV and other manufacturers, but highly dependent on Huawei offline channel glory brand, precisely because the Huawei brand began to recover the market, glory pressure also began to increase.
For Glory, the next thing to do is to rebuild the offline channels and get rid of the dependence on Huawei channels, because Glory has been sold by Huawei, and now Glory actually has nothing to do with Huawei.
The key is that Huawei cell phones have come back, it is more intolerable glory in their own channels to play their own fame sales, so for the independent out of the glory brand, how the next development is really difficult to predict the future.
In the past offline sales can be in the promotion of glory cell phone, to introduce to consumers that glory is Huawei cell phone, but next I'm afraid not, Huawei next inevitably can not tolerate such things happen.
It is because of this, the new glory of the next future will be difficult to predict, once the full return of Huawei cell phones, and not cheap glory cell phones can carry really is not easy to say, after all, glory cell phone sales of more than 70% are from offline.
Offline market needs to spend a lot of effort to build, like OPPO, vivo's offline channels are years-long accumulation. So do you think that after leaving the Huawei brand, glory can still be so strong, welcome to comment, like, share, talk about your views.