As soon as summer is over, spring will be left far behind. According to the rhythm of previous years, the next day will be the rolling into summer in Beijing, Tianjin, Shanghai and Hangzhou.

Although summer is still at the borderline of not yet arrived, the boozy and inward-rolling ice cream has already invaded the freezers in the convenience stores and supermarkets on the street. Compared with the bold innovation in taste in the previous two years, this year ice cream brands seem to collectively take up the rice bowl of face value and cross into the new level of dream linkage.

In this case, we have to talk about the cultural creation of ice cream. 2019 began, many of the country's famous scenic spots to iconic spots as a model to create a mini version of the ice cream. This ice cream, generally only sold in the vicinity of the scenic spot, so it is considered a good prop for the circle of friends to sun to this trip. This kind of cultural creation ice cream is chased for its unique shape, purchase restrictions (rare), and how the taste seems less important.

But across 2022, Ben Tan is surprised to find that more and more ice cream brands are heading to the track of cultural creation, combining their mature ice cream research and development technology with traditional culture, and breaking geographical restrictions to promote it nationwide. For example, the brands such as Zhongjie, German Style, Shuhuai and Yili, which we saw in Convenience Bee, are not the same.

Through a small ice cream, the national wind is blown from the south to the north, and then easily blown into the mouths and hearts of children. Therefore, this tan is more willing to see this year as a "cultural and creative year" of ice cream.

Come and see what delicious and interesting cultural and creative ice cream you can buy around you!

must be happy

It is a brand name inscribed with the national style, and it does not need to be said what kind of style the ice cream has.

In the convenience bee, I saw two types of fan ice creams, which are alcoholic cow's milk cheese cheese and pure hazelnut thick chocolate flavor. Both ice cream packages are printed with a small person in the costume of a flower girl.

Tear open the bag, the fan-shaped ice cream is revealed, the fan or carved with bamboo, panda, or carved with magnolia, magpie. Not only that, the ice cream sticks are also engraved with a variety of poems, such as "the spring breeze is fast", "busy with the east wind to release the paper kite", "human face peach blossom reflecting red", and these verses We need to eat popsicles to unlock to it.

German style

German, Shenyang's ice cream brand, the name sounds mediocre, but the victory is that they can play ah.

Since the brand itself is from Shenyang, it is better to simply spread the cultural characteristics of Shenyang, not more credible. So, we have seen German and Shenyang Palace's best works in Beijing and Hangzhou's Convenience Bee, such as Phoenix House light buttermilk ice cream, purple air truffle chocolate ice cream, and Zhenghongqi armor succulent berry berry.

Phoenix House light buttermilk ice cream, shape taken from the Chinese historical and cultural buildings - Shenyang Imperial Palace Phoenix House, Phoenix House has a history of 400 years, is the imperial taiji and the consort deliberations, reading, rest and banquet place, but also the only one hillside pavilion in the palace at that time. This version of the ice cream is properly a miniature version of the Phoenix Building.

The inspiration for the shape of the chocolate truffle ice cream is the plaque inscribed with the phrase "Purple Qi Dong Lai" on the Phoenix House, which was inscribed by the Qianlong Emperor himself.

The red banner armor succulent berry ice cream, the eight banners of the Qing Dynasty in the dress worn by the emperor's review, pink and very cute.

Middle Street

Zhongjie is a brand that came out of the ice cream industry in the past two years. Take the differentiated route of the Middle Street this cross-border cooperation brand is not classical at all, but also shows the power of China.

Zhongjie Daguo co-branded limited edition ice cream, on the other hand, is a collaboration with Bird's Nest Premium, an ice cream that perfectly presents the shape of the Bird's Nest of the national stadium. Skier Gu Ailing's food with the same ow.

There are three flavors of this ice cream, namely raw chocolate, strawberry and cheese, and they all have the same shape, only with differences in color. Speaking of which, I hope there will be more interesting crossovers from Middle Street.

Erie

The old brand Yili is also very trendy, the above shall be very happy is the sub-brand of Yili, but at the same time, Yili also came out with a wonderful very panda wheat cocoa milk flavor ice cream.

I believe that many people and this tan, just listening to the name of this ice cream do not feel much desire to buy, but see the packaging, very few people can not resist not to start. Yes, the so-called "very panda" is in fact the ice dun dun.

Yili to ice pier pier as the prototype, to create this wheat cocoa milk flavor ice cream. But the interesting thing is, I do not know if Yili launched too hastily, tear open the bag, which presents the panda ice cream and ice pier pier is simply two "bear", very disaster.

Prala

I have to say, Prarallo cherry blossom flavor ice cream, can be said to be the Jedi son of the creative world, the shape is very beautiful.

The whole is the look of a fan-shaped window in a garden, and inside the window is a beautiful view of the garden made up of pavilions, bridges and cherry blossoms, with pink as the background color. "The two lines written on the bag add to the flavor of the ice cream: "I am happy to have a place to enjoy, and I don't count the journey to the spring mountains.

The weather is getting warmer, so if you're like Ben Tan and can't get out of town because of the epidemic, you might as well eat a Bunsen burner ice cream and pretend you're traveling.