As the old saying goes, things are precious when they are scarce.
Nowadays, there are numerous businesses that recycle old wine in the market. In the 1980s, China's liquor industry was very hot, creating a large number of famous Chinese wines, from which a bottle is casually put on the market, are expensive, this famous wine from Beijing Tongzhou Laojiao is a kind of one.
Not long ago in a recycling old wine website, a merchant posted a post to 5000 yuan high price recycling Tongzhou old cellar, which makes a lot of netizens for a shock, a county-level production of liquor, the 80s selling price is only 2.8 yuan, why now can be more expensive than the price of Flying Maotai?
I am also curious, on the Internet to search the price of this wine Tongzhou old cellar, see indeed, there are really collectors still retain this famous wine, but the quality is not very good, the sale price is generally in the 1600 yuan to about 3500 yuan, if the preservation is intact, it is estimated that the market price can certainly be up to 5000 yuan.
So why can Tongzhou Laojiao sell for such a high price? Let's find out below!
History of Tongzhou Laojiao
With the opening of the Beijing-Hangzhou Grand Canal in the Ming Dynasty, Tong County was located right at the dock of the capital shipping, and the prosperous transportation industry also led to the local brewing industry. At that time, there were numerous shochu workshops near the dock of Tong County, and the craft of shochu was also exquisite, so the brewed liquor was also famous, and individual larger shochu workshops once provided imperial liquor for the royal family.
During the anti-Japanese war, the soju industry in Tongzhou was also affected, and all the soju breweries were destroyed until the founding of New China, when the Tong County breweries began to resume the brewing of white wine.
The development of Tongzhou Laojiao
In the early 1970s, Beijing's liquor brands began to sell well, especially the low- and mid-range liquors represented by Niulan Shang and Hongxing Erpotou. The only high-end liquor was Huadeng brand Beijing Daqu, and in order to fill the gap in the high-end liquor market, Tong County Distillery brewed to see a liquor with excellent quality and taste, and the name was chosen from the ancient Tongzhou place name, named Tongzhou Laojiao.
With its outstanding quality, Tongzhou Laojiao quickly occupied the market of high-end liquor, and then won the honor of Beijing Famous Liquor and Beijing Food Expo Quality Liquor one after another. By the 1980s, the fame and sales of Tongzhou Laojiao had surpassed those of Huadeng Beijing Daqu, known as the most influential liquor brand in Beijing.
In 1983, the selling price of each bottle of Tongzhou Laojiao was 2.8 yuan, the price of Niulangshan Erguotou at that time was about 0.80 yuan, the price of pork was 0.3 yuan a pound, and the selling price of Maotai was 4.5 yuan, so it can be seen that Tongzhou Laojiao is really not cheap.
The fall of Tongzhou Laojiao
Tongzhou Laojiao experienced a glorious decade, but by the 1990s, when the liquor market also ushered in a heyday, the rise of television advertising, so that the provinces of liquor brands have become famous, to Shandong liquor, for example, a number of local liquor have occupied the sales market in the capital, however, Tongzhou Laojiao did not seize this business opportunity, after suffering the impact of liquor brands around the world, and eventually by the end of the 1990s Tong County Distillery went bankrupt and closed down, a generation of famous liquor Tongzhou Laojiao also announced the discontinuation of production.
Nowadays, the Tongzhou old cellar can be seen on the market today are produced during the 80s to 90s, more than 30 years ago, the amount of survival can be said to be very rare, so the price has gone up, drink a bottle on a bottle less, and then a few years estimated 5000 yuan are difficult to find a bottle.
In fact, like Moutai and Tongzhou Laojiao such high-end liquor, ordinary consumption can not be enjoyed as ration wine tonton, the price is too expensive, the following night song we share a cost-effective pure grain liquor, it is the country Kang 1935.
Guokang 1935 is produced in Moutai town, the sacred land of soy sauce wine, in Guizhou and even the whole country where the liquor is very famous, Guokang wine industry is located here, and Maotai distillery is only a water distance, the relationship between the two distilleries is also very delicate, the former technical backbone of the Maotai distillery, Mr. Chen Xingxi, who was the deputy chief engineer of the Maotai distillery, worked in Maotai for 25 years, and now has become the brewing technology engineer of Guokang wine industry, all aspects of the control of the 1935 production process.
The brewing of this wine follows the Maotai process, using the highest starch content of glutinous red sorghum, the traditional Daqu wine brewing process, a year to make wine, and then 5 years of sealed storage, and finally after Mr. Chen's blending to sell, so this wine has a rich cellar flavor, sauce flavor also prominent, a variety of aromatic layers, mellow and full, people can not help but want to drink a few glasses.
Today's era sharing is here, placed in front of a bottle of Maotai and a bottle of Tongzhou Laojiao, you will choose which one?