The chaste and pure love bird Dan Ding Crane, the powerful and robust "four unlike" elk, the cute "little spoon" spoonbill sandpiper, the colorful tulips of China's first flower sea, the magnificent and vast coastal mudflats, the fresh and green forests, the lakes and lakes of water and sky. ......'s unique natural endowments and rich history and humanity have highlighted the image and taste of Yancheng city. International wetland city, the location of the World Natural Heritage, a beautiful "Yancheng business card" to attract thousands of tourists to visit, open the heart, tour Yancheng, open the lung tour, become the wind.
In order to give full play to Yancheng's ecological advantages, actively implement the development idea of "shaping tourism with culture and highlighting culture with tourism", coordinate the promotion of cultural undertakings, and further expand the influence of Yancheng's cultural tourism brand, recently, the "Yancheng, a place to open your heart" high-speed railway title train has officially departed, carrying the historical heritage, industrial vitality and cultural achievements of Yancheng, shuttling between key cities in the East China region, continuously attracting more travelers to Yancheng to feel the perfect fusion of primitive antiquity and fashionable modernity.
Based on resource endowment, painting a panoramic picture of the whole area of tourism
Since this year, Jiangsu Yancheng has been planning the economic development of the World Heritage Site with industrialized thinking, scientifically regulating the protected area, optimizing the experience area and enhancing the popular area. At the same time, Yancheng has continued to innovate its publicity methods, laid out the excellent transportation mode for tourism travel - high-speed railway with a forward-looking vision, strengthened the brand image of Yancheng with the "national image" and national influence of China's high-speed railway, and visualized the Dan Ding Crane, Elk and Spoonbill Sandpiper. The "Yellow Sea Wetland, the auspicious three treasures" will continue to magnify the effect of the integration of the Yangtze River Delta and the coastal opening platform, and enhance the brand awareness and reputation of "Yancheng, a place where people open their hearts".
Strong joint branding of cultural tourism in Yancheng
The strong combination of Jiangsu Yancheng and China High Speed Rail is a two-way run of "national business card" and "city business card", providing a window for the whole country and the world to understand and encounter Yancheng city scenery. The advertising exposure on the high-speed railway, the travel scenario of tourists, effectively penetrates the life trajectory of the traveling public from the senses, fits the current will of people to travel and pursue relaxation, brings the distance between the target consumers and builds the ability of sensory-driven emotional link. In addition, with the coming of Mid-Autumn Festival and National Day holidays, people's willingness to travel is obviously rising. The diversified media forms and closed scene space create an immersive mobile ecological exhibition hall, providing an important bridge for close communication and interaction between scenic spots and consumers, which is conducive to bringing stronger penetration and higher conversion rate for scenic spots.
It is reported that the "Yancheng, a place to open the heart" high-speed rail title train mainly runs in Shanghai-Nanjing line and East China, covering Shanghai, Hangzhou, Nanjing, Suzhou, Hefei, Suizhou and other major cities in East China along the way. These areas are economically active, densely populated and have strong consumption capacity, which is an important market position for scenic spots to realize the unity of quality and efficiency.
Danting cranes dance, elk yodel, and spoonbill sandpiper roost ...... Yancheng integrates the city's cultural heritage and natural scenery into people's travel scenes, bringing travelers an ecological travel scenario experience, and further penetrating the brand image of "Yancheng in Four Seasons" into every traveler's heart with "Yancheng in Flower", "Yancheng Exploring World Heritage", "Yancheng in Autumn", and "Yancheng in Taste for Chinese New Year", making Yancheng's tourism brand more influential and becoming a "poetry and faraway place" to which everyone aspires.
Eco-salt city, watery salt city
International Wetland Coastal Green City. The air quality of the country is leading, the total area of forestation in five years is the first in Jiangsu, and a million mu of "green barrier" has been built along the thousand-mile seawall. Dafeng Wild Deer Dang is a protected area of the Chinese dark sky, and it has become one of the destinations for stargazing in China because of the pure air and no light pollution in the space of 40 square kilometers.
"If people do not fail the green hills, the green hills will not fail people". As the only World Natural Heritage site in the central Yangtze River Delta, Yancheng insists on putting the construction of ecological civilization in a strategic position, actively practicing the "two mountains" concept, guarding the unique ecological resources, exploring the path of sustainable development, promoting the Yellow Sea wetlands to "build and share, sustainable use "out of a new way of ecological priority, green development, to create a "beautiful China" Yancheng samples.
On June 8, the official website of the Convention on Biological Diversity (CBD) released the second batch of "International Wetland Cities". The list of international wetland cities, Yancheng successfully selected, a total of 25 international wetland cities worldwide were certified. "World Natural Heritage Yancheng Yellow Sea Wetland", water green Yancheng is becoming a popular tourist destination, attracting tourists from all over the world to play cards. Yangzi Evening News / Zinniu News reporter Lou Haifeng
