Luo Yonghao: Not brave enough to make a phone ......

Oh, what's wrong? Why is the nut phone R1, which is so good, showing up as a mediocre "Android client"?

Luo Yonghao: Not brave enough to make a phone ......

Not long ago, surrounded by Cui Jian's first online concert, Lao Luo would have been in a good mood and had the feeling to send a few microblogs.

But he suddenly found that the nut R1, which has been with him for four years, no longer shows the "small tail".

Subsequently, a netizen a serious to Lao Luo to provide solutions.

Luo Yonghao: Not brave enough to make a phone ......

There are also netizens who take advantage of the news that Jingdong's little brother aid Chi Shanghai to urge Lao Luo to come out with a new phone.

They have the courage to enter Shanghai, you do not have the courage to make a phone again?

And Luo Yonghao also replied quite bluntly.

I really don't have the courage because I have to burn the investors' money. Or you can invest, just 2 billion. We both do not consider the financial return and the reaction of the mediocre public, I will make you a cell phone that touches the soul and is so heartwarming.

Luo Yonghao: Not brave enough to make a phone ......

2 billion is too much, the fruit side is willing to crowdfund 2 pieces ~

Luo Yonghao: Not brave enough to make a phone ......

Although it is a joke, but the old Luo on the cell phone market to look forward to no courage this word is true.

Frankly speaking, if you are Luo Yonghao, you will also have concerns.

Luo Yonghao once said that Hammer was a failed project that helped him a lot in the second half of his life.

The failed venture left him with more than $600 million in debt, and at nearly 50 years old, he is no longer young.

After leaving from the hammer, try a number of industries are fruitless, also left the title of "industry meditation lamp".

The good thing is, with their very high attention and comic attributes, the old Luo Fengchuan became the top stream with goods anchor, with goods in addition to do not forget to participate in talk shows, "true also pass" stems from.

Luo Yonghao: Not brave enough to make a phone ......

Although once the dream and sentiment shattered, but the old Luo's experience can also be changed to that line in the movie - digital circle does not see brother, but there are legends of brother everywhere.

Luo Yonghao: Not brave enough to make a phone ......

The tough life does not need to explain

Luo was born in 1972 in Yanbian, Jilin Province.

Unlike others since he was a child, Luo dared to discuss dropping out of school with his parents when he was a sophomore in high school, and he was prouder than anyone else: I was the only one who dared to do that.

Dropping out of school was a momentary pleasure, but it also made him realize a serious problem - poverty.

When down and out, Lao Luo had a stall, opened a second-hand bookstore, sold herbs, and also went to construction sites.

But Lao Luo's ability to make a friend is good, a friend suggested that he go to the New Oriental, originally Lao Luo did not even think to refuse, but after hearing the "annual salary of one million" four, seriously said: I think about it.

Luo Yonghao: Not brave enough to make a phone ......

But isn't a high school degree to become a teacher a mistake?

General people have long given up, Lao Luo memorized two months of words, went to Beijing on the New Oriental GRE residential class.

At the same time, he also wrote a famous 10,000-word-long resume self-promotion letter for Yu Minhong.

Luo Yonghao: Not brave enough to make a phone ......

Because of this resume, Yu Minhong was optimistic about this young man and gave him a lot of opportunities.

During his 5 years in the New Oriental, Luo Yonghao made a big name for himself, and many people relied on Luo's "monologue" to spice up their boring lives when the De Yunshe was not yet on fire.

Others recorded the audio of Luo Yonghao's lecture and put it online, "Lao Luo Quotes" thus exploded in popularity.

However, with the changing times, Lao Luo felt that English training was only a niche, and that cell phones were the best money-making windfall project at the time.

Luo Yonghao: Not brave enough to make a phone ......

The birth of Hammer Technology

Whether it's "Siemens smashed the refrigerator" or "Lao Luo quotes", Luo Yonghao has accumulated a lot of fame and contacts for this initial generation of netizens.

Hearing that Lao Luo wants to do cell phones, Alibaba co-founder Wu Yongming, Saruqiu CEO Li Yong, Snowball Finance CEO Fang Sanwen and others are willing to invest for it.

Lei Jun was also very interested, and hastily asked Luo Yonghao to go to Xiaomi headquarters to discuss in detail.

Luo Yonghao: Not brave enough to make a phone ......

But Lei Jun and Lao Luo belong to people with unique views on the product, the two clashed in concept, and finally Lao Luo decided to do it himself, spending a lot of effort to pull in the bull of the technology industry.

Hammer Technology, which aspires to "overturn Apple", "be the best cell phone in the Eastern Hemisphere" and "acquire Apple one day", was born.

Then the story is known to everyone, Smartisan OS and Hammer phone was born.

Luo Yonghao: Not brave enough to make a phone ......

Hammer has also left many meaningful and forward-looking ideas to the digital community.

For example, the Hammer T1 is the first piece of work in mainland China to win the German Red Dot Design Award.

Pull down hover, flash memory capsule, big bang and other features have been used by many peers to "copy homework".

(Luo Yonghao vs. Wang Ziru's Internet rip-off competition is also known as the classic eternal legacy)

However, the hammer also took too big a step, such as the TNT when it was first born has attracted a lot of controversy.

Luo Yonghao: Not brave enough to make a phone ......

And because the brand name is really too niche, in some local dialects, the word "hammer" is also used to curse people.

It also leads to the fact that only a small percentage of people actually know about the hammer phone and buy it.

No sales volume equals no voice, and the cost of purchasing parts cannot be suppressed.

In order to sales and price diving, the old users were back stabbed to choose to abandon the pit, the new sales still can not go up, invariably become a dead cycle.

Luo Yonghao: Not brave enough to make a phone ......

As a result, Hammer Technology's financial liabilities continued to rise until they could not be repaid, and that time was called Luo Yonghao's darkest hour.

In an interview with GQ, he revealed that he "owes 600 million, and there is no way to clean up who you give or don't give, who you save or don't save," and that this middle-aged man, once impassioned and determined to change the world, once cried under the covers one night.

Luo Yonghao: Not brave enough to make a phone ......

Yet even so, he said, "Doing cell phones these four years is the happiest four years of my career."

Some people say that Lao Luo is the "industry meditation lamp", live do up is one of the few successful coincidences in life.

In fact, Luo Yonghao's vision is very good, the choice is the hottest track of the moment, just like to talk big plus the lack of reverence, did not do a good job, can not be denied because of the results of his choice.

For example, Luo Yonghao's earliest plunge into the education industry, until 2021 have been hot.

His entry into the cell phone time is not late, but Luo Yonghao too much of the obsessive twisting, "insiders guide amateurs", buried the hammer brand.

To the live industry, Luo Yonghao finally figured out, correct their position, professional things to professional people to do, they only provide "fame" and "contacts", in accordance with the prepared in advance to, in turn, do things beautifully, mixed in the world of goods like a fish in water.

Luo Yonghao: Not brave enough to make a phone ......

To the situation where Luo Yonghao owes 600 million to pay back the money, it is necessary to put the once ideal and sentiment.

In a live broadcast, Lao Luo recommended and shelved a total of 23 products, of which a total of 6 Xiaomi / Mijia products, accounting for about 26%, so many fans of Luo Yonghao called "faith collapse".

Netizens comment on this multi-polar.

"From Lei Jun's competitor, to Lei Jun's salesman, Luo Yonghao only used three years."

"One sees a middle-aged man compromising on this society and on what were once his own values out of his responsibility to pay off his debts."

And once, Luo Yonghao disdain for the Xiaomi system products.

Luo Yonghao: Not brave enough to make a phone ......

Luo Yonghao wrote in his article "Confessions of a "rogue" CEO" that according to the basic principles of modern corporate law, when a limited liability company is in trouble and insolvent, it is much easier to file for bankruptcy and then start a new business. But he did not want to do so, because the bankruptcy liquidation would make the creditors and creditors in charge and investors who had helped them completely lose hope, so he has insisted not to let the company liquidate.

This is a precious way to deal with someone who "returns next week".

Luo Yonghao: Not brave enough to make a phone ......Luo Yonghao: Not brave enough to make a phone ......

The tough life continues

With the imminent end of the large reality show "True Story".

Lao Luo, who does not intend to do cell phones, will also find a new direction for the rest of his life.

This time, he still chose his favorite world of science and technology.

Luo Yonghao said in a conversation with OPPO Chief Product Officer Liu Zuohu and law teacher Luo Xiang: He is about to return to the technology industry, but the company will not be called Hammer anymore. Luo Yonghao explained: because to make a cooler, more innovative technology products, do not want its public image is comical. This time the direction is the AR field.

Luo Yonghao: Not brave enough to make a phone ......

So far, it seems that Lao Luo is not blowing too much and AR-related cattle.

At best, it's the same old problem, dissing someone else: "That VR meta-universe as defined by Zuckerberg, I don't believe in ...... you guys who believe in who XX."

Luo Yonghao: Not brave enough to make a phone ......

AR (Augmented Reality) is a technology that essentially transforms data and analysis into images or animations and superimposes them on the real world, allowing virtual information and the real world to complement each other and thus "augment" the real world.

The major giants have entered the game, and its use and significance speaks for itself.

If he can really make AR work, it will be interesting in the circle.

It is also worth mentioning that at almost the same time, Smartisan OS, which had not posted anything for 6 months, suddenly became active on Weibo.

Luo Yonghao: Not brave enough to make a phone ......

Many people straight away: Lao Luo is back, the hammer system is back, everything is back!

However, there is no intersection between the two. Obviously a familiar pair, but in the end, they are strangers.

From high school dropout to New Oriental lecturer, from the first generation of weblebrity to Hammer Technology CEO, from the Shake Voice with goods a brother to invited to participate in stand-up comedy performance, any one of these role changes, for Lao Luo is a meaningful life experience.

The old Luo, who intends to return to the technology circle, will have a snowball's chance in hell or repeat the same mistake?

Let's continue to catch up with the drama "Luo Yonghao's tough life" it ~


Weibo: @LuoYongHao, @Smartisan OS

Zero One Finance: From live e-commerce to AR, Luo Yonghao is no longer the "industry meditation lamp"

Zhihu: two years with goods, Luo Yonghao finally came to a great realization

What do you think of Lao Luo?

Luo Yonghao: Not brave enough to make a phone ......Luo Yonghao: Not brave enough to make a phone ......