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'I'm Not Lovin' It': McDonald's Comes Last In Fast Food Customer Satisfaction

'I'm Not Lovin' It': McDonald's Comes Last In Fast Food Customer Satisfaction

Fast food giants KFC and McDonald’s have been struggling to fully satisfy their customers as both chains rate poorly with consumers.

Australian customers have not been loving both brands it seems, with McDonald’s ranking the lowest in the latest Roy Morgan customer satisfaction poll.

KFC has edged higher on the list but only slightly, landing at 17 out of 19 fast food restaurants.

'I'm Not Lovin' It': McDonald's Comes Last In Fast Food Customer Satisfaction

Domino's and Hungry Jack's were also at the lower end of the list.

At the other end of the spectrum was Nando's, Mad Mex and Subway, which all boast an 86 per cent satisfaction rating.

The top spot went to quick-serve Italian food chain, Fasta Pasta, with an impressive 95 per cent satisfaction rating.

This has been a big turnaround for the company, which saw customer satisfaction slump to around 80 per cent in 2016 and 2017.

Fasta Pasta began clawing its way back up the list, taking back its top spot in July with a rating of 92 per cent after Grill'd spent a year at the top of the customer satisfaction ladder.

Since then the Italian food chain that operates mainly in South Australia and Queensland has won four consecutive monthly satisfaction nods.

Competition was tight in October with Crust Pizza taking home bronze for customer satisfaction, rating 90.8 per cent.

Fast food satisfaction rating:

  • McDonald's: 70.2 per cent
  • KFC: 73.7 per cent
  • Domino's: 77.3 per cent
  • Hungry Jacks: 77.7 per cent
  • Nando's: 86.0 per cent
  • Mad Mex: 86.6 per cent
  • Subway: 87.3 per cent

Source: Roy Morgan

Subway followed with 87.3 per cent, Mad Mex was at 86.6 per cent and Nandos was at 86 per cent.

'Quick-service restaurants are always treading a fine line between speed of service and price point on the one hand, and keeping up levels of customer satisfaction on the other,' Roy Morgan chief executive Michele Levine said.

'Clearly Fasta Pasta is striking that balance.

'Sometimes it’s the little things that convince a customer to keep coming back, but knowing what will push their buttons means knowing exactly who is visiting the store and what they value.'