Football is nothing without the game day snacks, and as the pizza sponsor of the NFL, Pizza Hut knows this all too well. This year, for their second year as sponsors, they’re kicking the pizza party off before the season even begins, unveiling a code for 50% off pizzas following the first pick of the 2019 NFL Draft ceremony.
The first overall pick of the NFL Draft will be revealed on Thursday, April 25 at 8 p.m. ET. Once you get over the excitement, you can head to one of Pizza Hut’s social media channels—Twitter, Instagram or Facebook—to find the limited-time code for 50% all menu-priced pizzas. The code will be announced by 2016 first overall draft pick, Jared Goff of the L.A. Rams, and can be used through through Saturday, April 27.
“With year one of the sponsorship under our belt, it’s a surreal feeling to return to where it all began: the NFL Draft,” said Marianne Radley, chief brand officer, Pizza Hut. “Football fans have been our focal point since becoming the Official Pizza Sponsor of the NFL, and to say ‘thank you,’ we teamed up with our player partner Jared Goff to offer fans a deal fit for the first round.”
All fans who order pizza using the special code over the course of the weekend will also be entered to win a VIP trip to a 2019-2020 regular season game of their choice.
Pizza Hut became the official pizza sponsor of the NFL in 2018 after the league’s “mutual decision” to split with long-time partner Papa John’s following then-CEO John Schnatter’s comments criticizing protesting athletes.
“We really think about what we can do uniquely as a brand and what experiences we can bring to the fans,” Zipporah Allen, Pizza Hut’s chief marketing officer, told USA Today at the time. “Our strategy really is about the fan experience in the home.”