In recent years, the cell phone industry is very popular "cross-border" combination to attract consumers, co-branding animation, fashion brands, car manufacturers are not uncommon, then you have seen the co-branding with the coffee brand? The recognition degree is instantly full.
According to foreign media reports, Samsung joint Starbucks launched Galaxy S22 series custom protective case set, three cell phones plus Galaxy Buds2 true wireless headphones have been customized. There are currently two versions of the headset, one of which is specially designed for Starbucks coffee cup-shaped box, the top of the heart-shaped latte pattern, across the screen seems to be able to smell the strong coffee aroma, cover the lid who can think that this is the headset?
In contrast, the custom version of the three cell phones is better than nothing, and looks nothing like ordinary cell phone cases, but with the addition of Starbucks unique green elements and brand Logo, Huaqiangbei within ten minutes can come up with three sets of programs. Samsung has not yet announced the price of the co-branded version of the phone, sources said the series of cell phones will only be on sale in South Korea, domestic fans want to get only to launch the "money ability", assuming that demand is really high, you can also wait for Huaqiangbei personally down the field.
Since its release in February this year, the Samsung Galaxy series has launched four co-branded versions in less than six months, making it the smartphone industry's "co-branding fiend", and each time it raises eyebrows.
Samsung co-branded Mercedes Benz
The debut of the Samsung Galaxy S22Ultra launched Mercedes Benz co-branded model, the premium dark blue engineering box instead of the box, from a distance to see the price is not expensive. The interior contains a series of sets of deeply customized phone body, protective case, card, keychain, wireless charger, etc., loved by Mercedes-Benz owner users, but unfortunately not listed in China!
Samsung co-branded Mark & Lona
People may not be familiar with this brand, a well-known Japanese luxury clothing trendy brand, in East Asia and Europe and the United States has a high reputation, Samsung executives are a loyal fan of this Japanese brand. The box uses the brand's iconic yellow elements, the phone body and a series of accessories are also deeply customized, the same domestic market!
Samsung co-branded Diablo: Immortality
Earlier this month, Samsung officially launched "Diablo: Immortal" gift box limited edition, this time the co-branding apparently not too intent on doing customization, just a unique box to join the Samsung Galaxy S22Ultra, Galaxy Watch4, and a wireless charging pad. The new model is only available in a few regions such as South Korea and Vietnam, priced at VND30.99 million (about 8,900 yuan), which is not only cheaper than the domestic price, but also no national version.
Samsung Galaxy S22 series has four times co-branded, once more than a perfunctory, once more than a sloppy, from the earliest depth of customization into a shell change only. This situation may also be that Samsung wants to continue to maintain the heat in the world, to enhance the competitiveness relative to Apple, to avoid being overtaken by rivals to become the first global sales. As for why there is no national version, in fact, the answer is very simple, with Samsung's share in the country, the launch of a customized version of the sales will have an impact?