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The CEO of Popeyes' parent company breaks down the massive success of its chicken sandwich

The CEO of Popeyes' parent company breaks down the massive success of its chicken sandwich

Irene Jiang / Business Insider

  • Popeyes' chicken sandwich has exploded onto the fast-food scene, sparking "chicken wars" online and selling out at locations across the US.
  • Jose Cil, the CEO of Restaurant Brands International, parent company of Burger King, Popeyes, and Tim Hortons, told Business Insider that Popeyes spent more than 12 months creating the chicken sandwich.
  • Cil says people want fried chicken more than ever. Chicken tender sales are up at Popeyes, and there's been increased demand for chicken sandwiches at Burger King.
  • "There are long queues in the restaurants, the drive-thrus are being stacked up — there's a lot of anticipation," Cil said. "We just need to make sure we deliver it well consistently in every restaurant, every day."

It's been a busy week for Jose Cil.

The CEO of Restaurant Brands International, parent company of Burger King, Popeyes, and Tim Hortons, sat down with Business Insider on Friday on the heels of the wild success of Popeyes' new chicken sandwich. See the rest of the story at Business Insider.