Honor phone was originally a sub-brand of Huawei, but because of the sanctions, Huawei had to sell Honor as a whole. Glory from the sale to now has been almost two years in the past, although the early more difficult, but in this year, glory has a dark horse rebellious posture, sales once soared, many models are now sales explosion.
In fact, now the glory of the phone is really not too high cost, a phone equipped with a mid-range processor people are sold to the price of a thousand dollars, but glory to sell to two thousand five hundred and six, in the online also by many netizens spit.
But as far as the current data is concerned, the sales of glory phones are not only not low, but also very high. According to market research agency CINNO Research released a list of domestic smartphone sales in May 2022: the overall sales for the month was about 19.12 million units, of which sales ranked first is actually the glory brand, as follows.
In April's data, Apple topped the list, while in May's data, Glory directly on top, Apple fell to fourth, enough to see the Glory phone is still very popular.
However, there are many factors that affect the sales of cell phone brands, and the important ones are these
1, the release of models: each brand will be released at some time new machines, some phones may be released in March new models, while some phones will be released in April new machines, if the brand did not release a new machine in March, then sales will naturally be less, if the brand released a new machine in March, and more than one, then this month sales will be much higher.
There are also some brands that like to release multiple models at once, or release multiple versions of their models, then there will be more to choose from and more sales.
2, the strength of the offer: Whenever a model has a price reduction, there are many consumers will choose to buy, some will drop a few hundred, some will give you a coupon discount, this time the model is more "fragrant".
Because when it is first released, you may feel that the price of this model is a little higher, not yet the ideal goal, although very much want but will hesitate, and once the price is reduced, this model will become able to "close eyes to buy" the phone, so when there is a discount, will also increase a lot of sales.
3, diversified sales channels: the more sales channels, then the greater the possibility of being seen by consumers, sales will naturally rise, take oppo and vivo, people not only in the online overwhelming advertising, offline is also the store open everywhere, some people because of celebrity endorsement and buy, some people just simply want to buy offline stores, no matter what have ov figure, coupled with the influence is also large, sales are naturally large.
So why can glory cell phone "dark horse rebellion", sales skyrocketed?
In fact, the reason for the good sales of glory phones this year, there are mainly the following points.
First: it has a complete product line and clear positioning
In just independent out, glory can be said to be exploring the road, the product line has not been spread, the positioning is somewhat ambiguous, leading to consumer hesitation. But this year, glory cell phone has spread the product line across the board, each series positioning is also very clear.
Currently there are four major series of Honor phones: Magic series, Digital series, X series, and Play series.
Magic series is the highest-end flagship series of glory, there are folding screen flagship and straight flagship, configuration are very strong price in more than 4,000 yuan. Digital series is the main flagship series of glory, currently glory 70, glory 60, glory 50 have been released, the price is between 2000-5000 yuan. Glory's X series of models mainly in the thousand dollar market, currently more popular is the glory X30, the series is priced between 1000-2000 yuan. play series positioning in the low-end market, the main focus is on the line, is the glory go to the volume of models, the price is between 1000-1500 yuan.
The current line of Glory phones is relatively well positioned, you can find the model you want to buy in which range, and it is also good to choose.
Second: online does well, offline also did not delay
Some years ago Huawei opened a large number of stores offline, absorbing the offline experience of oppo and vivo, and finally Huawei and glory have transformed the experience into their own things, offline do is still very successful.
Glory has a sound set of supplier channels, mature offline sales network, the offline market is also doing well, even without Huawei it can still stand up and sell well offline.
And there are many middle-aged and elderly people who are not very good at online shopping and naturally choose offline stores to buy cell phones.
Third: some people recognize the glory of its high brand awareness
Glory cell phone was once the sales "bearer", when the fire is in full swing other brands are inferior, coupled with Huawei's support, making glory's popularity to a very high position, consumers are very recognized glory cell phone.
Even if Glory has been independent out, but the arcane and mysterious "impression", or its status has long been deeply rooted in people's hearts, not a year or two can change, even if it is not Huawei and so what, in the eyes of many people or more recognized.
For a variety of reasons, making the overall decline in cell phone sales this year, glory can buck in this environment, or have certain advantages, such as entry-level machines have 5G and large memory, online and offline can be bought without price increases and so on. But I do have a thought, that is, many people must want to buy Huawei, but can not buy Huawei, so they have to put their thoughts on the glory phone.
In any case, the glory phone can have this achievement, also proved that it is really trying to progress.
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