For the 90s and 00s, Nokia may be a bit strange, but in the eyes of the 70s and 80s Nokia is the god of the heart.
How good was Nokia at its peak? Market share of 40%, can say to Motorola, Samsung, Ericsson, "you three together!
Motorola loses the Iridium Project and Nokia rises to the occasion.
Motorola was the first cell phone giant to.
Motorola was the first company to start developing mobile communication technology, and cooperated with the U.S. military in developing wireless communication technology as early as World War II, successfully developing the first wireless backpack walkie-talkie.
In 1956, Motorola introduced the first pager, which Motorola called "the new standard in personal communications.
On July 20, 1969, man first landed on the moon. It was Motorola radio equipment that allowed more than 500 million people on Earth to witness this historic moment together.
Armstrong's classic quote: "That's one smallstep for man, one giant leap for mankind!
In 1973, Motorola developed the Big Brother, marking the beginning of the cell phone era.
In 1984, Motorola launched its own wireless phone system (1G) and the first commercial cell phone, the DynaTAC 8000X.
The phone is priced at $3,995 and is capable of supporting 30 minutes of calls. Although expensive, it has gained strong popularity in the market.
At that time, Motorola was the representative of the world's top communication technology and the leader of the global communication industry, as well as the first cell phone giant.
Motorola dream broken "Iridium plan"
In 1996, Motorola spent $7.6 billion to launch its massive "Project Yi Xing" so that it could continue to grow its position in the communications field.
The Ecosat program requires the launch of 77 near-Earth satellites, which will then be networked to eventually enable worldwide communication. In this case, from the standard, to the system, to the chip, to the equipment all controlled by Motorola.
But the Iridium plan is too large, the technical requirements are higher, the funds required are also larger, and ultimately all these costs to be transferred to the consumer. Tens of thousands, or even tens of thousands of dollars of cell phones, and how many people can afford to use it?
Ultimately the Iridium program failed, hitting Motorola hard and giving Nokia a rare opportunity.
Nokia has successfully developed cellular communication technology.
In the era of analog signals, Motorola was the dominant player in the cell phone industry, Nokia and Ericsson were only second-rate companies, and even their living space was squeezed out by Motorola.
In order to live, Nokia, Ericsson, ARM and other companies decided to fight against Motorola, and the strength was not enough to unite the global mobile operators together.
Nokia is responsible for GSM labeling and patents, Ericsson is responsible for ground orbiting satellites, ARM is responsible for client hardware, and operators are responsible for base stations, thus dividing up the work, distributing the benefits, and sharing the risks, resulting in a huge industry.
Soon the second generation of cellular mobile communication technology was developed successfully, communication base stations everywhere, so that cell phones are easier to receive the signal, cell phones are also smaller, and the price is only 1/10 of the big brother, mobile communications into thousands of households.
The bulky Big Brother gradually lost its value, and the over-the-top Iridium plan also consumed a lot of Motorola's funds, and Motorola has since fallen into ruin.
Symbian system development success, Nokia asked the dominant cell phone
There was another mobile operating system before Android and iOS, and that was Symbian.
Symbian (Symbian) is an operating system designed by Symbian for cell phones, owned by Nokia and widely used on Nokia phones, which was acquired by Nokia on December 2, 2008. development stopped after 2013.
Even if you don't know Symbian, if you've used Nokia, you've used this OS.
In 1998, Nokia, Ericsson, Motorola and others jointly established Symbian Corporation.
Motorola is just making up the numbers, its mind is still on top of the satellite. Ericsson is more inclined to be a network service provider, and only Nokia is bent on making Symbian flourish.
In 2000, Ericsson launched the world's first Symbian phone - R380, which greatly stimulated Nokia's determination to build Symbian.
In 2002, Nokia launched the first Symbian phone, the 7650. The Nokia 7650 was also the first slider phone, the first five-dimensional rocker phone, and the first phone with a built-in camera.
In 2003, Nokia spent a lot of money to create S60, a cell phone interface tailored for Symbian. The Nokia 3650 was the first S60-based phone.
Nokia 3650, equipped with 4M ROM and 4M RAM, comes with 64M memory card, plus camera, radio, MP3, 3D display, e-wallet, it is simply not too luxurious. Since then Nokia has also replaced Ericsson as a synonym for high-end.
In 2005, the Nokia 1110 was released, a cost effective straight phone that was well received upon launch and sold a combined total of 250 million units, making it the best selling phone of all time.
In 2006, Nokia released the N73, the world's first Carl Zeiss-class camera phone with 3.4 million pixels.
In 2007, Nokia entered the EDGE high-speed network across the board, leading Ericsson and other cell phone rivals in various aspects such as entertainment network, multimedia, and development environment.
This was the year Nokia reached the top, with annual shipments exceeding 200 million units, reaching a 40% market share, and pushing WCDMA technology on its own.
In China, Nokia's cell phone market share is 80%, forcing domestic cell phones BBK, Lenovo and others to sell their business, and Jinli and CECT were forced to restructure.
Nokia has become the true dominant player in the cell phone market.
Nokia misses out on Android, eventually falls from grace
In the 2G era, people's requirements for cell phones were to receive calls, send SMS, a small amount of multimedia and entertainment applications. But in the 3G era, all this has changed.
Steve Jobs released the Apple phone, the change began from then on.
On January 9, 2007, Apple CEO Steve Jobs released the first generation of iPhone, with a large screen, a battery and five buttons. Once it was launched, it was highly sought after and even hailed as the "God phone" by some media.
On November 5, 2007, Google officially released the Android operating system, which is an open source system developed based on the Linux kernel. It has attracted 34 cell phone manufacturers, 84 hardware manufacturers, as well as many software developers and telecom operators.
These two things mark the entry of cell phones into the era of intelligence!
And Nokia is still enjoying the joy of being at the top, still holding on to Symbian, the big contributor of the year, and not letting go.
Nokia started sewing on Symbian to try to maintain the market share of S60, but S60 is really too low in front of Android and iOS. Slow, old-fashioned interface, and multi-touch screen made consumers wait and wait. Eventually consumers labeled Nokia as "past tense".
Google has designed Android to be completely geared towards the mobile internet era, and coupled with its free offer to handset manufacturers, its market share has skyrocketed from 3.5% a year ago to 25.5%. All the market share lost by Symbian was posted to Android.
Nokia cowered in the face of the new era and new technologies, unwilling to give up the existing mature technologies, and eventually other companies seized new markets. When the old market shrank and then tried to impact the new market, the original dominant player had been reduced to a challenger.
With the rapid development of smartphones, Nokia finally panicked and started to choose to enter the smartphone market.
As the saying goes, Nokia chose Microsoft's WP system and once again lost the battle with Android. At this time, Samsung has already started to do its own Android system smartphone through many trials, analysis and research.
Nokia and Microsoft cooperation soon launched WP7 system, with Nokia's appeal and loyal fans, coupled with PC overlords Microsoft, this is definitely enough to compete with iOS and Android, but this only one chance was screwed up by the deadly Microsoft.
Microsoft announced the abandonment of WP7 system, and then launched WP8 system, when people are full of hope to upgrade the system but found that WP8 and WP7 are not compatible, either give up the upgrade, or change the phone, WP users, developers, cell phone manufacturers are deeply hit, angry to switch to iOS and Android system.
Then look at Nokia, which lost 1.488 billion euros and lost a lot of users and fans. Since then, it has been in decline and is gradually going down.
WP system is also caught in a vicious circle, with a low user base, low developer enthusiasm, slow follow-up by cell phone manufacturers, and few user choices. Ultimately, the WP system was declared dead in 2017.
If Nokia had chosen Android, could it have retained its mobile dominance?
In the era of feature phones, Nokia is praised by people: "Walnuts can break the phone, Nokia can break walnuts." In a word, Nokia is durable.
However, entering the smartphone era, people's views have changed. More attention is paid to: face value, photo, system, processor, etc.
Nokia chose Android and the first thing it had to do was drop its posture: the
Nokia has achieved much more than Samsung and Apple in the field of cell phones. The hegemon when long, is the most reluctant to bow down, even when facing death.
This was true of Motorola at the beginning, and Nokia afterwards.
If Nokia always looks high and mighty, I'm afraid it's still the fate of "death".
Change is the hardest thing, especially changing yourself.
Nokia chose Android, it is inevitable to fight with Samsung, Apple, Huawei to fight the value, fight the system, but also and Xiaomi to fight the price.
The face of this aspect, Apple control to death, I am afraid that Nokia also want to follow.
System, it is estimated to be based on Android to engage in an optimization.
Price, Xiaomi occupies the low and mid-range, 1999 price, Nokia is unable to do.
You can say, let the high in the Nokia, in the face of the Apple, the system based on Android to do optimization, price and Xiaomi butt, that really can not do.
Lower expectations, lower appetite.
Nokia's acquisition of Symbian can be seen from Nokia's appetite is too big. So, even if Nokia chose Android, it is not willing to Samsung, Huawei and its share of the pie.
Nokia's choice of Android will break the balance of the Android camp, iOS takes the opportunity to grow, and Huawei's Hongmeng will grow faster.
That is to say, if Nokia chose Android in the first place, it will not be a monopoly, but will promote the situation of iOS, Android and Hongmeng in three parts.
Nokia chooses Android, and it may not be Apple's rival
Many loyal Nokia fans will hold Nokia in high regard, but times change, and so does the cell phone market.
When Apple got iOS on its own, Apple had Nokia out of the picture. Because iOS has an exclusive charm and Steve Jobs has a genius design.
iOS is Apple's proprietary mobile operating system for its mobile devices, providing the interface for many of the company's mobile devices, including the iPhone, iPad and iPod touch, and is one of the most popular mobile operating systems in the world.
The iOS system has excellent smoothness and stability, which is more than Android.
The iOS system is written in Objective-C and can automatically and manually recycle memory so that users don't feel the lag during use.
And Android can only automatically recycle memory, the system will recycle action at any time, the process lasts about hundreds of milliseconds, which is why we always feel lagging.
The quality of APPs in iOS is much better than Android APPs, because iOS APPs are uniformly downloaded from the Appstore and are strictly managed so that they do not illegally obtain users' information.
When the app uses location, notification, networking, and reading address book, it must get the user's consent and confirmation.
In addition, Apple has a unique ID system, which is also a major feature that attracts Apple users.
Apple's unique ID is arguably one of Apple's greatest features, as well as the key to Apple's ecology.
In the case of lock screen, coupled with Apple ID, it can perfectly protect the user's privacy, and if you don't know the password, you can't crack the phone even if you get it. Enter the wrong password 5 times, the phone is locked and can only be brushed. But you must have ID to brush the phone, without ID, the phone will still be locked.
Apple ID also has the following functions.
- You can set the lock screen password error limit after the number of times directly erase data, to protect personal privacy.
- The ability to locate and operate remotely while connected to the Internet, such as displaying the contact information of the lost person on the phone's lock screen interface to facilitate the return of the phone when encountering a good samaritan.
- It is also possible to remotely erase data, set to lost mode, which is technically possible to retrieve.
- Locate the location of your phone when you are offline.
In addition to the system, Apple's innovation is unparalleled, especially in the Steve Jobs era.
- Apple opens up full-screen multi-touch.
- Apple's first implementation of fingerprint recognition.
- Apple released AirPods, the world's first Bluetooth headphones.
- Apple has opened up a new face recognition feature.
In short, Nokia is fine in quality and hardware, but it can't really resist Apple in terms of software and innovation.
Write at the end
Nokia, even if it uses Android, will not regain the posture of the year, at most in the Android camp to build something.
Nokia can't put down its stance, the proud will not easily bow down, Motorola's pride achieved Nokia, Nokia's pride achieved Apple and Samsung.
Nokia's character, even into the embrace of Android, will not stop Symbian upgrade, in the end may "nothing can be done".
Nokia has too big an appetite and will not be willing to be a little brother, which will instead make more mistakes.
And mistakes in the technology world are likely to turn a success into a failure, isn't the Nokia phone the best example?
I am Technology Mingsheng, welcome to discuss together!