Television, it is not an exaggeration to say that it is the memories of our generations.
I remember as a child, the family gathered around in the living room, watching TV shows together, still vividly.
With the development of technology, traditional TV sets have been upgraded to the current smart TVs. For now, traditional non-smart TVs have all but disappeared and are hard to buy.
Compared with traditional TVs, smart TVs have brought about three major changes in the TV industry from their introduction to technological innovation.
First, the screen is large and the price is affordable
Smart TVs, technology upgrades bring changes in size.
There is no denying that the TV screens are getting bigger and bigger nowadays. For now, 75-inch, 85-inch, 98-inch giant screen smart TVs on the market have become very common. It can be said that you can enjoy the visual impact of a large screen TV at home, theater-style immersion. Let our viewing experience more addictive, more enjoyable!
It is worth mentioning that the price of smart TVs is getting cheaper and cheaper. 75-inch, about three thousand dollars to get a big brand. 85-inch, more from the beginning of the year nearly 10,000 yuan, all the way down to now more than five thousand. With the "cabbage price" to describe is not too much, even less than a high-end smartphone expensive.
Second, superior picture quality and high definition
With the development of display technology, the TV industry has also gone through three major stages, from the early color CRT TV, to the popularity of plasma technology, LCD technology, and the emergence of OLED technology. The most intuitive feeling brought to the user is that the picture quality of the TV is getting better and better.
Not only that, smart TVs are now further improved in terms of clarity, contrast, brightness, color gamut, etc. At present, the basic entry model of smart TV, most of them are 4K HD resolution, full screen ratio, high brightness, high contrast, high refresh, these are also basically the standard.
Third, rich content, multi-functional
Traditional TV, basically a fixed number of channels, watching the program often can not be arbitrary to choose, only what the TV station put, we will passively watch what.
Unlike traditional TVs, smart TVs are now equipped with multiple video platforms, which include a large number of movies, TV, variety shows, sports and other content, so TV programs are also more abundant, and it is more convenient to search for what you want to watch.
Also, smart TVs are now more than just a player for TV shows. Because it is equipped with an intelligent operating system, it has also been upgraded comprehensively in terms of functions. For example, voice control, cell phone control, intelligent screen casting, etc..
And, at the same time, you can download various APPs, upload files and connect to the host to play games. Its rich features give users a better experience.
In summary, it is only natural that traditional TV is replaced.
Since, smart TVs have many advantages, it is logical that the more they are sold, the better they should be. However, this is not the case, according to online statistics, in recent years, the smart TV sales show a year-on-year decline in trend.
From the year of the "million fans", to gradually be left out, which is why?
Smart TV why will "fall from the altar", this issue of the small East and we talk about this topic. As a person, I summed up five reasons, we may want to look at the analysis together right or wrong!
A. Low boot frequency
It is an indisputable fact that TVs are now being turned on less and less frequently. Have to admit, most families spend thousands to buy home smart TV, almost become a living room decorations, an ornament, a year can not see a few times.
Especially in the era of mobile Internet, with the popularity of smartphones, it has replaced almost all the functions of TV. In contrast, it will be more convenient to use cell phones to watch news, catch up on dramas, brush videos and play games, so it has gradually become a habit for everyone.
In the long run, this has led to a significant reduction in the time spent on TV. Because of this, the demand for TVs is getting lower and lower, so many people decorate their new homes and simply give up on buying TVs.
Second, the operation is too complex
Truth be told, most people who watch TV nowadays are still predominantly elderly. Young people are more accustomed to using cell phones, while middle-aged people in order to support their families, and busy every day even can not take care of dinner, which has time to watch TV.
However, for the elderly, the operation of smart TVs is now too complicated. The remote control alone is equipped with two or three, turn on the TV power, but also need to switch to the TV set-top box signal. It's hard to jump to the playback page, and then you'll see a variety of video platforms, so it's even harder to find the program you want to watch.
Think about how many older people are now waiting for their children to help turn on the TV, and then they may only change the channel themselves. To put it politely, the current state of smart TV, is that young people do not love to watch, middle-aged people do not have time to watch, the elderly can not watch. So, it is not surprising that smart TV sales are down all the way.
Three, annoying advertising
Nowadays, the endless advertisements on smart TVs are really annoying.
- First of all, after you turn on the computer, you have to watch a commercial. Especially some TVs that are sold at a lower price, the opening commercial is longer.
- Secondly, the program's opening and closing credits, there will also be advertising. If you don't want to be annoyed by the ads, you have to pay to open a membership.
- In addition, some popular television sets, as well as major variety shows, will also be inserted into the implant advertising.
It can be said that watching a TV, just watching the advertising time is occupied one-third, the experience is very poor. This is also an important reason why smart TV is gradually being left out.
Fourth, too many paid programs
Although there is an increasing abundance of smart TV programs, there are not many good programs to watch. Most of the programs that can be watched for free are garbage, and if you want to watch popular or high-quality programs, you basically have to pay for them.
This also makes a lot of consumers complain that they have to charge a membership to watch TV in the TV. This even makes many parents simply hide the TV remote control at home, so as not to be peeked at the TV by children, accidentally opened the membership, for no reason to lose tens of dollars. Moreover, if you forget to cancel your membership next month, you will be charged continuously.
Slowly, it is not difficult to find that there are now too many smart TV invisible consumption, so they also simply choose not to buy, not to watch TV.
V. Projector impact
Needless to say, the popularity of home projectors is also increasing nowadays, and it's a big shock to the smart TV market. In the face of the increasingly low boot frequency, the TV is no longer a must-have option for just about any home appliance. Many young people decorate their new homes, preferring projectors.
Compared to TVs, home projectors are more flexible to use, have unlimited placement, and provide a larger screen experience. Although the brightness and clarity of the picture quality is not as good as the TV, but occasionally at home to watch a movie for young people, enough to meet the viewing needs.
Written at the end.
To sum up, the reason why the smart TV is being gradually left out, mainly because people's demand for it is getting lower and lower, and the sense of using experience is not good, complicated operation, all kinds of advertising, invisible consumption and so on, that's why more and more people dislike it. In addition to the impact of the home projector, sales have declined along the way is reasonable.
However, then again, the smart TV's household status is much less than before, but it is still the absolute juggernaut of the living room C position. If there is not a TV at home, it always feels as if something is missing and there seems to be no taste of home.
In fact, as consumers, we hope that TV manufacturers to achieve technological innovation at the same time, can keep pace with the times to explore the actual needs of users, to further enhance the user experience, so as not to be abandoned by the public.